CASE STUDY

EMPLOYER BRANDING LIDL PORTUGAL

TESTEMUNHO

  • 4 Locations

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  • 4 Production Days

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  • 200+ Images

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  • Employer Branding

The Challenge

LIDL wanted to strengthen its employer brand in Portugal with authentic portraits and lifestyle images of its employees. The goal: show the human side of LIDL across stores, offices, and logistic platforms, while maintaining consistency with LIDL’s global visual identity.

The challenge? Tight deadlines, multiple locations, and the need for studio portraits with backgrounds adapted to LIDL brand colors. Ensuring quality and homogeneity across 200+ final images required precise planning and execution.

OUR APPROACH

We started by proposing a new way to capture studio portraits that would simplify post-production while keeping quality intact. After providing a proof of concept, the client quickly approved.

For lifestyle images, we scouted LIDL’s stores, offices, and logistic platforms in advance to identify the most relevant scenarios. This allowed us to plan each production day down to the detail—maximizing efficiency and avoiding guesswork on set.

OUR VISION: to align the images with LIDL’s international standards while creating an authentic, local representation of the people behind the brand.

EXECUTION

EXECUTION

  • Day 1 – Santo Tirso

    We built a fully functional studio inside the logistic platform to photograph employees from local stores.

  • Day 2 – Loures Logistic Platform

    Lifestyle photography documenting employees at work inside the platform.

  • Day 3 – Grândola Store & Palmela Logistic Platform

    In Grândola, we photographed in-store employees. Later the same day, we built another studio setup inside the Palmela logistic platform to create portraits of logistics and warehouse staff.

  • Day 4 – LIDL Headquarters, Lisbon

    We closed at LIDL’s main offices, producing a mix of lifestyle images and studio portraits of corporate teams.

POST PRODUCTION

One of the most critical but often unseen parts of the project was post-production. Every capture decision was made to ensure the files contained enough information for flawless editing. The client required that each portrait could be adapted with three different branded backgrounds in LIDL colors. This demanded extremely precise background replacement so transitions looked natural in every color variation, as if photographed on-location. All adjustments were executed while rigorously following LIDL’s global guidelines, ensuring visual consistency and credibility.

RESULTS

  • Sonhe.

  • Crie.

  • Cresça.

  • Venda.